10 tips for businesses looking for positive customer reviews

In an age of frequent social media outrage, the people who are most often motivated to leave a review for a business are the ones who are dissatisfied. Satisfied customers, on the other hand, may not always think about sharing their appreciation publicly.

User-generated content in the form of reviews can be one of the most powerful and effective marketing tools in your arsenal. Your satisfied customers might just be inclined to share their positive experiences, if you ask them the right way. Below, 10 Advice from the Forbes agency Members offer some tips for businesses looking for ways to persuade customers to post reviews.

Photos courtesy of individual members.

1. Stay compliant with the terms of use of the exam platform

While there are many techniques that are proven to work, make sure anything you try is within the platform’s Terms of Service, or TOS. Amazon, in particular, has pretty strict guidelines, for example, you can’t specifically ask for positive reviews. Amazon often changes its T & Cs, so watch out for updates! – Marcus Grimm, Web Talent Marketing

2. Have a repeatable process for requesting

Most companies ask for advice on an ad hoc basis. The “ask” is usually unclear, too wordy, or incomplete. Formulate a standardized 100-word request that describes what you are requesting, where they need to go to complete the exam, the estimated time, and the impact of their exam. Most importantly, have your team ask every time, not just when they feel like it. – Andrew Au, Interception group

3. Ask after a positive interaction

It works for businesses and nonprofits. A positive event for a business would be when customer service comes to the rescue, knows they’ve done something amazing, and made a connection with the customer. Train your staff to ask for advice at these times. A non-profit organization may ask volunteers for advice when they come to help. They feel good about helping a cause they love — now is a great time to ask. – Greg lee, TAMBOUR Agency

4. Offer an incentive

Providing your customers with some form of incentive to review your product or services can be mutually beneficial. Whether it’s a gift card to use on their next purchase or a discount to save money in the future, you need to thank your customers for leaving reviews. Not only will they contribute to your credibility, but they will also become loyal customers! – Darian kovacs, Jelly digital marketing and public relations

5. Publicly promote your customers when they leave reviews

For user-generated content, there has to be an exchange of value between the business and the consumer, otherwise they won’t be forced to share. The rewards don’t always have to be monetary or expensive; simple gestures go a long way. The submission can be featured on the company’s website, or the participant can have the chance to become a Brand Ambassador. Consumers will not underestimate the value of increased media exposure. – Julia gardner, DIGITAL MAAST

6. Create a sense of urgency

Capturing positive reviews should happen as soon as possible after a positive experience. Brands will want to put measures in place to make sure this is a happy customer, but there is no more genuine place for an honest review than right after a consumer’s purchase. . This is when customers can accurately reflect on the experience and how the product or service helped them achieve it. – Eric Vardon, Esoteric

7. Send an SMS

The content of the text can be a single line expressing gratitude and asking for quick feedback. The bottom of the text would include a link to a one-question poll followed by a request to share their post publicly. If they choose yes, they will be prompted to log into their preferred platform, where they will find their message displayed for their final approval. – Ahmad Kareh, Marketing of the Twist laboratory

8. Ask when the time is right

The best way to get your customers to post the review is to simply ask them. But don’t just ask out of the blue. Your customers will be more likely to share public comments about you soon after having had a positive experience with your brand. It could be a technical issue you just resolved or a comment form after an informative blog post. Everything is at the right time. – Solomon Thimothy, OneIMS

9. Ask for stories instead of reviews

For a long time, we struggled to get testimonials. Then a little change in mindset changed everything. Someone told me that instead of asking for a review / testimonial you should ask them to ‘tell their story to inspire others’. Just by applying this and wording it correctly when we reach out to our clients, we’ve gotten dozens of responses and testimonials. – Rudy Mawer, Rudy Mawer International, LLC

10. Be human

Try to be as human as possible. Consumers are tired of dealing with robots. If your customers feel like they’re dealing with a business made up of real people, then they’ll want to support you. As much as you can, be genuine and kind. You would be surprised what customers will do for you when they feel like you are on the same side. – Jessica gonzalez, In charge

Joseph P. Harris