30 Times Shein Customer Reviews Were Even More Entertaining Than The Products They Sell
With so many people shopping online these days, the expectation vs. reality meme no longer surprises anyone. The most popular e-commerce sites like Aliexpress and Etsy have been known to sell products that look a far cry from the airbrushed images they advertise them with. In fact, online shopping chess has gained popularity in its own right, with many social media accounts and content creators sharing their own useless stuff for everyone’s entertainment.
A TikTok account that goes by the handle @funny.shein.reviewss is one such page that shares video compilations of photos of highly questionable items people have purchased on Shein. Founded in 2008 by Chris Xu in Nanjing, China, the company is known for its “affordable clothing”, but I guess you pay the other kind of price after unboxing this order.
Below we’ve picked out some of the most hilarious examples shared on this TikTok account, so don’t forget to hit upvote while you scroll!
Chinese fast fashion retailer Shein is known for grabbing headlines, not always for good reasons. Many artists and designers have spoken openly about Shein blatantly stealing their designs. On top of that, he has become widely infamous for his murky ethics and anti-sustainability. Shein’s incredibly quick turnaround and alleged slave labor should be enough to put buyers off, but it’s not.
Founded as a “Sheinside” wedding dress retailer in 2008 by Chris Xu, SHEIN has become a global phenomenon for its data-driven reach and lightning-fast production cycle. And when we say hyper, we really mean it. The online-only retailer posts between 500 and 2,000 products on average each day, while rivals like Fashion Nova and Missguided, by comparison, handle just 1,000 a week.
Despite its obviously problematic looks and tons of controversy, Shein still managed to virtually conquer the world with a whopping $100 billion valuation, announced in early April. But when it comes to consumers buying from hyper-fast fashion retailers like Shein, not everyone is impressed with the item they receive. Expectation versus reality has clearly become a meme in recent years, with shoppers sharing their failed orders that, in reality, bear little or no resemblance to the images on the website.
To learn more about this widespread phenomenon, the questionable tactics of hyper-fast fashion retailers, and the key role the internet plays in this instant consumerism, we spoke with Lina Survila. Lina is the founder and editor-in-chief of the online cultural magazine “Abstract Stylist”, and former fashion editor of L’Officiel with a ten-year experience in fashion.
“We’re all visual people,” Lina told Bored Panda and added that “with booming e-commerce marketplaces selling fast fashion, people are usually very disappointed with what they order and what they actually get”.
Also, photo editing is nothing new for brands on platforms like AliExpress or Etsy. “Sometimes the seller lists the original photo of a fashion house but actually sells a copy. It could be that one of the biggest online marketplaces, Shein, hits a $100 billion valuation this year. Well that it seems that not all Shein shoppers feel like the brand is selling what it promised them,” Lina said.
“Internet culture has shaped a different style, a social media-friendly style dictated by the biggest influencers in the world. To be the first to copy the style of a trendy outfit, you have to work very quickly. And with speed comes the price of quality. On the other hand, Lina argues, shoppers shouldn’t expect much for such low prices. Shein’s prices are very low, with the retailer’s official website listing t-shirts, pants and dresses for $3, $7 and $13 respectively, which is often 50% or less than the cost of similar products from Shein. other big fast fashion brands like Inditex- owned Zara.
Lina explained that marketing plays an important role in promoting the dream or something that looks much better in the photo than in real life. “Getting people’s attention is hard work, so a few dabs of Photoshop could help do that and get people to buy, but not necessarily to come back,” she said and added that she didn’t “believe everything you see on the internet, and if the dress looks perfect for an unbelievably low price, I’m sure it’s too good to be true.”
“Before buying, I suggest Googling the brand, reading other people’s comments about it, and if possible, checking Instagram to see if anyone has tagged a picture of themselves wearing the brand,” he said. said Lina and concluded by reminding buyers never to trust a price that is too cheap.