Air Canada: Overview of the Finalists in the Customer Loyalty Innovation and Transformation Category

Derek Whitworth is General Manager of Loyalty Marketing and Optimization at Air Canada, which is a 2021 Loyalty360 Awards finalist in the Customer Loyalty Innovation and Transformation category. They will deliver their final presentation at Loyalty Expo in October.

Whitworth spoke with Loyalty360 CEO Mark Johnson about the campaign.

Air Canada is Canada’s largest domestic and international airline, and in 2020 it was listed among the top 20 airlines in the world. It is Canada’s national carrier and a founding member of Star Alliance, the world’s most comprehensive airline network. Air Canada is the only international network carrier in North America to receive a four-star rating according to independent UK research firm Skytrax.

Since Air Canada’s purchase of Aeroplan, Air Canada has transformed the program to allow members to travel more and better. They officially relaunched the program in November 2020. The name has remained the same, but the program is beyond anything Canadians have seen before. New features of the transformed Aeroplan program include:

  • Every seat, every Air Canada flight, no restrictions. Members can redeem Aeroplan points to purchase any Air Canada seat available for sale, with no restrictions.

  • No cash surcharge on Air Canada flights. Additional airline surcharges, including fuel surcharges, on all flight rewards with Air Canada are eliminated. Members pay cash-only taxes and third-party fees (and can even pay those with Aeroplan points).

  • Additional benefits at your fingertips. Members can use their Aeroplan points for popular extras, like in-flight Wi-Fi.

  • Aeroplan Family Sharing. Members can combine Aeroplan points with other members of their household for free, so they can redeem them for travel sooner.

  • Earn points every time you fly: Earn Aeroplan points with every Air Canada flight booked with cash on our website or app, now including Economy Basic fares.

  • All-New Aeroplan Credit Cards: The completely redesigned Aeroplan co-branded credit cards from TD, CIBC and American Express are the only ones to offer many Air Canada travel benefits with eligible cards, such as a free first checked bag and access to benefits as the priority. check-in and preferential rates on flight exchanges.

To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.

Joseph P. Harris