Annex Cloud, Leader in Customer Loyalty, Continues to Accelerate Growth

Annex Cloud, a global enterprise technical solutions provider of advanced loyalty management solutions and experiential customer loyalty software, today announced the significant growth recorded by Annex Cloud customers positioning loyalty as a key business priority and integrate it into their growth strategies.

Annex Cloud is an SAP partner. Its Loyalty Experience platform is a flagship solution available on the SAP® Store and is part of SAP’s industrial cloud portfolio, focused on the automotive and retail industries. The solution integrates with SAP Customer Experience solutions, including SAP Commerce Cloud and SAP Marketing Cloud, SAP Customer Data Cloud, SAP Sales Cloud and SAP Service Cloud. The company also partners with leading SAP partners including Deloitte, Accenture and BORN/Tech Mahindra.

“Iconic brands including Toyota, Phillip Morris and Harrods have discovered the benefits of customer loyalty through the Annex Cloud SAP partnership,” said Al Lalani, co-founder and chief strategist of Annex Cloud. “The best opportunity to create brand preference and increase engagement by delivering personalized experiences across touchpoints is now. Our solution gives brands the rich data management capabilities needed to treat their customers as unique individuals instead of just being part of a segment. This takes personalization to a heightened, more individualized level of customer intimacy that drives growth. »

Individualization is on the rise

With the average consumer exposed to hundreds of marketing messages every day, marketers face the constant battle to get consumers to engage and connect with their brands. According to an Accenture consumer survey, 80% of consumers will either ignore traditional messages or block them altogether. Today, organizations must prioritize delivering unique and meaningful content to each consumer on an individual basis. Organizations that leverage data succeed in building customer loyalty.

Brands can get first-hand insights into cutting-edge loyalty from Forrester VP and Principal Analyst Brendan Witcher in Annex Cloud’s recently released white paper: Loyalty – Your Secret Weapon for Delivering Personalized Experiences. The article takes an in-depth look at why leading with data is key to delivering value-based experiences that create lasting emotional connections. Read the paper here.

Loyalty Experience Platform – An enterprise customer retention solution that accelerates growth
Annex Cloud’s Loyalty Experience platform is one of the only comprehensive loyalty solutions that allows organizations to buy exactly what they need, meaning they can start with a simple exchange of value and collect first-party data, then add rewards and more sophisticated omnichannel programs. types as they grow.

  • Modularity: The widest range of engagement modules to build attitudinal, emotional and empathetic connections. The extensible platform enables flexibility and an agile delivery environment to meet ever-changing needs.
  • Complete Engagement Suite: Brands can capture, recognize and reward all customer actions with referrals, gamification, user-generated content/survey, influencer management, contest and/or social bridge.
  • 100+ pre-built integrations: Pre-built integrations with 100+ market-leading technologies strategically designed to accelerate the delivery of loyalty management programs and meaningful customer experiences. Learn more.

To enable enterprises to become intelligent enterprises, SAP is extending its vertical portfolio with an ecosystem of industry-specific cloud solutions. These solutions complement the existing SAP portfolio to increase the value of customers’ joint investments. Annex Cloud works with SAP to create offerings that meet specific industry requirements so customers can achieve positive business results. Learn more about SAP Store.

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Joseph P. Harris