Antavo and Bloomreach expand partnership to build lasting customer loyalty with omnichannel marketing

The partnership will allow businesses to seamlessly integrate loyalty programs and trigger personalized marketing campaigns, further facilitating retention throughout the customer lifecycle.

Antavo, the leader Enterprise Loyalty Cloud, and Bloomreach, the world’s #1 Commerce Experience Cloud, announced they have expanded their partnership to help brands build lasting customer loyalty through omnichannel marketing campaigns. With seamless integration between Antavo Enterprise Loyalty Cloud and Bloomreach Engagement, brands can now combine their online and in-store loyalty programs with orchestrated messaging across all channels, increasing engagement at critical customer touchpoints. and creating lifetime brand advocates. Antavo and Bloomreach already share 10 common customers, including BrewDog and La Cage.

“There have always been incredible synergies between Bloomreach Engagement and Antavo Enterprise Loyalty Cloud, with both ultimately helping brands build stronger relationships with their customers,” said Brian WalkerChief Strategy Officer, Bloomreach. “By expanding our partnership, we are making it even easier for businesses to acquire, convert, retain and retain and advocate for their customers. We know that this partnership will generate immense value for companies and for the customers they serve.

Customer loyalty remains a key goal for brands and retailers, especially as choice continues to expand for consumers. The simple integration of Antavo’s loyalty management with Bloomreach’s marketing automation allows teams to quickly and easily integrate loyalty into their customer lifecycle marketing strategies without relying on IT teams due to the codeless nature of the platform. Combining this with the synchronization of real-time event data between Antavo and Bloomreach Engagement, ready-to-use campaigns are available for marketers from day one, including pre-designed templates for birthday celebrations. , upgrade notifications, etc.

More importantly, with Antavo and Bloomreach, companies can capture the actionable zero and first part of their loyalty programs, allowing them to drive greater personalization throughout the customer experience. As customer acquisition costs rise, this data offers critical insights to businesses, allowing them to retain and re-engage existing customers by generating personalized content and campaigns based on how they buy.

“We are delighted to extend our partnership with Bloomreach. With the integration between Antavo and Bloomreach Engagement, we are giving marketers even greater control over the growth of their loyalty programs, enabling them to drive valuable customer engagement across all channels without relying on IT teams,” said Attila KecsmarCEO and co-founder of Antavo. “Customer loyalty is the pillar that any long-standing business should rely on, and our partnership with Bloomreach will make it that much easier for businesses to strengthen this pillar.”

Learn more about the integration between Antavo and Bloomreach Engagement in request a demo.

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid and lifestyle loyalty programs online, in-store or on mobile.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and allows loyalty and marketing teams to manage their program in-house, without the help of IT. The company invests 60% of its revenue in its product and releases quarterly releases of its products. Antavo is a pure-play loyalty technology provider recognized by Forrester, Gartner, Loyalty360, and is the preferred choice of loyalty consultants, agencies, and systems integrators worldwide. Antavo empowers global clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog. For more information, visit antavo.com.

About Bloomreach

Bloomreach is the world’s #1 Commerce Experience Cloud, enabling brands to deliver customer journeys so personalized they seem like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-powered search and merchandising; Content, offering a headless CMS; and Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert across any channel and every journey. Bloomreach serves more than 850 global brands, including Albertsons, Bosch, Puma, FC Bayern München and Marks & Spencer. For more information, visit Bloomreach.com.






Joseph P. Harris