BBB: 7 tips to retain and retain your customers

A strong customer relationship can be the difference between a successful business and a struggling one. When you invest in customers, the more likely a business is to grow – and customers will keep coming back. BBB offers seven tips for building customer loyalty and retention, but first, it’s essential to understand how vital loyal customers are to a small business.

Acquiring new customers can be difficult as a small business, and once you’ve acquired them, you want to retain them for the long term. Also, know that customer retention is much more profitable than new acquisitions, and when you have a limited budget, customer retention is the best strategy to grow your business.

Focusing on your customers increases your chances of success. About 65% of business for most businesses comes from existing customers, both repeat sales and new customers acquired through word of mouth.

Seven tips for building customer loyalty and loyalty in your small business:

“Try before you buy”

Consider allowing new customers to try a limited number of products/services before making a purchase. Consider offering customers the opportunity to try out new products/services before they officially hit the market. This is not only an easy way to build trust, but also shows if the products/services have growth potential.

The “try before you buy” approach is a simple way to engage with customers, and it also collects email addresses to remarket to them in the future.

Get to know your audience by going “live” on social media

Social media is a great way to communicate with your customers. These platforms make it easy to interact with them, ask them questions, and even offer them rewards for engaging with your content and live video posts.

The key is to be genuine and sincere with your customers. Don’t just talk to them; tell them stories and get to know them. The more your customers sense that you genuinely care about them, and the more open and honest you are during these interactions, the more they will trust and respect your business, keeping them coming back.

Offer personalized rewards

Personalized rewards will make your customers feel appreciated and valued, creating a strong bond between you and them. You can reward your customers by offering discounts, freebies, or other incentives based on their behaviors, such as a percentage off certain products they frequently buy or a gift on their birthday.

Consider a brand ambassador program

A brand ambassador program is a great way to encourage your customers to promote your business. You can reward ambassadors with benefits like free products, discounts, or even special coupons for their friends, family, and followers.

Create special forums for loyal customers

It’s essential to keep your most loyal customers engaged and feeling important. You can do this by creating a group where they can interact or by starting a forum to share information and updates with them.

Groups and forums are the perfect way to build strong relationships with your customers, and they also allow you to easily send announcements and frequent updates.

Feature user-generated content from repeat customers

Regular customers are a gold mine. They are the ones most likely to recommend your business to their friends and family. They are also likely to generate valuable content featuring your products.

User-generated content is uploaded and shared by customers who have used your products or services. Encouraging and showcasing this content is a great way to get your customers talking about your business. By acknowledging and sharing these posts, comments, and reviews, you show your loyal customers that you value them and their opinions.

Prioritize user experience

User experience is one of the most critical factors in determining whether a customer will make a purchase from you or go to your competitors. You can improve your user experience by doing things like providing great customer service, having a responsive website, and giving your customers a simple, easy-to-use interface.

The better you treat your customers and improve the user experience, the more likely they are to come back for more.

Need more helpful tips and tricks to build customer loyalty? To visit BBB.org today!

Joseph P. Harris