BBB Business Tip: 7 tips to retain and retain your customers | Business

A strong customer relationship can be the difference between a successful business and a failure. When you invest in customers, the more likely the business is to grow – and the customers will keep coming back. BBB offers seven tips for building customer loyalty and loyalty, but first understanding how essential loyal customers are to a small business.

It can be difficult to acquire new customers as a small business, and once you acquire them you want to keep them for the long term. Also be aware that customer retention is much more profitable than new acquisitions, and when you are on a budget, customer retention is the best strategy for growing your business.

Focusing on your customers increases your chances of success. About 65% of most businesses’ business comes from existing customers, both repeat sales and new customers acquired through word of mouth.

Try before you buy

Consider allowing new customers to try a limited number of products or services before making a purchase. Consider offering customers the opportunity to try new products or services before they officially hit the market. This is not only an easy way to build trust, but it also shows whether the products or services have the potential for growth.

The “try before you buy” approach is an easy way to interact with customers and also collects email addresses for them to remarket in the future.

Get to know your audience by going “live” on social networks

Social networks are a great way to communicate with your customers. These platforms make it easy to interact with them, ask them questions, and even offer them rewards for their interaction with your content and live video posts.

The key is to be genuine and sincere with your customers. Don’t just talk to them; tell them stories and get to know them. The more your customers feel that you really care about them and the more open and honest you are in these interactions, the more they will trust and respect your business, keeping them coming back.

Offer personalized rewards

Personalized rewards will make your customers feel appreciated and valued, creating a strong bond between you and them. You can offer rewards to your customers by offering them discounts, freebies, or other incentives based on their behavior, like a percentage on certain products they buy frequently or a gift for their birthday.

Consider a brand ambassador program

A brand ambassador program is a great way to encourage your customers to promote your business. You can reward Ambassadors with perks like free products, discounts, or even special coupons for their friends, family, and followers.

Create special forums for loyal customers

It is essential that your most loyal customers stay engaged and feel important. You can do this by creating a group where they can interact or by creating a forum to share information and updates with them.

Groups and forums are the perfect way to build strong relationships with your customers, and they also make it easy for you to post announcements and frequent updates.

Showcase user-generated content from repeat customers

Loyal customers are a gold mine. They are the ones who are most likely to recommend your business to their friends and family. They are also likely to generate valuable content featuring your products.

User-generated content is downloaded and shared by customers who have used your products or services. Encouraging and presenting this content is a great way to get your customers talking about your business. By recognizing and sharing these posts, comments, and reviews, you are showing your loyal customers that you appreciate them and their opinions.

Focus on the user experience

User experience is one of the most critical factors in determining whether a customer will make a purchase from you or go to your competition. You can improve your user experience by, for example, providing exceptional customer service, a responsive website, and providing your customers with a simple and easy-to-use interface.

The better you treat your customers and improve the user experience, the more likely they are to come back for more.

Need more tips and useful tips to build customer loyalty? Visit BBB.org today.

Katie Galan is BBB’s Regional Director serving Heart of Texas. She can be reached at 844-222-4968 or [email protected]

Joseph P. Harris