Best CRM Software Identified by SoftwareReviews Data to Increase Customer Loyalty This Year
“Organizations are looking for CRM applications that integrate enterprise-wide, are easy to use, provide automation, facilitate workflow management, enable data-driven insights and use artificial intelligence to take advantage of opportunities,” says Lisa Highfield, Research Director, Enterprise Applications, at SoftwareReviews. “CRM software is an increasingly essential tool for product, sales and marketing managers in 2022. These platforms are the workhorses that centralize customer data and manage the customer experience.”
SoftwareReviews collected and verified survey data from 2,707 end-user reviews to identify the best enterprise and mid-market CRM software vendors for 2022. These vendors received high scores in SoftwareReviews’ data quadrant .
Vendors are ranked by a composite satisfaction score, called the Composite Score (CS), which averages four different rating domains: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likelihood to Recommend.
The 2022 Enterprise Customer Relationship Management The software gold medalists are as follows:
The 2022 Mid-range customer relationship management The software gold medalists are as follows:
- ConvergeHub9.0 CS, rated high for ease of customization.
- Zoho CRM8.7 CS, rated high for lead management.
- CRM pipeline8.6 CS, ranked high for ease of data integration.
- Salesforce Sales Cloud Professional8.5 CS, rated high for sales management.
- SugarCRM8.4 CS, rated high for account and contact management.
- Wise CRM8.4 CS, rated high for ease of implementation.
CRM software enables an organization to manage the complete customer lifecycle, capturing, integrating and analyzing data across all customer touchpoints. The best CRM software suites enable organizations to retain customers and improve marketing effectiveness and sales productivity.
“Going forward, as organizations adopt and integrate other selling tools and capabilities, including AI, live chat, and omnichannel service delivery, it’s important to choose not just the product, but also the partner that can grow with your business needs,” adds Highfield.
SoftwareReviews comprehensive software reviews provide the most accurate and detailed view of a complex and ever-changing market. The data comes from actual end users who use the software day in and day out and from IT professionals who have worked closely with it during provisioning, implementation and maintenance.
To compare and evaluate CRM software vendors using the most in-depth and unbiased analyst reports available, visit SoftwareReviews CRM category page.
For more information on SoftwareReviews, the Data Quadrant, or the Emotional Footprint, or to access resources to support the software selection process, visit softwarereviews.com and log in via LinkedIn, Twitterand Facebook.
Software Reviews is the most in-depth source of buyer data and insights for the enterprise software market. By collecting customer experience data from business and IT professionals, the SoftwareReviews methodology produces detailed and authentic insights into the enterprise software review and purchase experience.
SOURCE Software Notice