CKE Restaurants chooses Punchh® from PAR Technology for customer loyalty and engagement

NEW HARTFORD, NY–(BUSINESS WIRE)–ParTech, Inc. (PAR) a global restaurant technology company and builder of unified commerce cloud platforms for corporate restaurants today announced that its leader in customer loyalty, offers and engagement solutions, Punchhwas selected by CKE Restaurants Holdings, Inc. (CKE) – the owner, operator and franchisor of Carl’s Jr. and Hardee’s – to introduce an enhanced digital loyalty program to all of their stores. Previously, CKE Restaurants Holdings had chosen PAR’s Brink POS® software for its company-owned restaurants and was also a long-time PAR hardware customer.

CKE rolled out Punchh’s enhanced loyalty solution in phases to fully support the Carl’s Jr. and Hardee brands. The implementation includes innovative new customer acquisition tools, marketing campaign automation, integrated offers, and data analytics. Additionally, Punchh’s loyalty technology integrates directly into CKEthe unified digital commerce technology stack, which includes the Olo ordering platform for online ordering and delivery. The addition of Punchh’s technology is the latest chapter in CKE’s digital journey that began with Olo in late 2020.

“We are very excited that this partnership with PAR will further enhance our customers’ experience,” said Phil Crawford, Chief Technology Officer of CKE. “Punchh provides a convenient solution for engaging customers with their seamless in-store and online interfaces, making it easier than ever to reach our customers through multiple interconnected touchpoints. We look forward to seeing our brands continue to grow and adapt to the technology that drives the restaurant industry. »

CKE is the latest company to join Punchh’s rapidly growing list of global corporate brands. In the past year and a half alone, Punchh has gained over 70 new customers, including brands such as Taco Bell, Blaze Pizza, El Pollo Loco and more.

“It’s wonderful to extend our long-term relationship with CKE, with their selection of Punchh. A vibrant digital loyalty program is the cornerstone of a successful restaurant operator. Coupled with our mission-critical hardware and software solutions, CKE creates a truly unified commerce system,” said PAR Technology CEO Savneet Singh. “We look forward to seeing the immediate and long-term impact of our loyalty solution on CKE’s brands system-wide. .”

More than 200 global corporate brands, including Yum! Brands (NYSE: YUM), Denny’s (NASDAQ: DENN), TGI Friday’s and Casey’s (NASDAQ: CASY) rely on Punchh to increase revenue by building relationships with customers. To learn more about Punchh’s loyalty offers and engagement platform, visit partech.com.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”), a private company based in Franklin, Tennessee, manages and operates Carl’s Jr. and Hardee’s, two beloved regional brands known for their unique and innovative menu items. such as 100% Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. Operating both in the United States and abroad, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have more than 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and US territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

About PAR Technology

For more than 40 years, PAR (NYSE ticker: PAR) industry-leading products and services have helped bold, passionate restaurant brands build lasting relationships with their customers. We are the business partners restaurants rely on when they need to serve incredible times from opening to closing, during the most hectic peak hours, and when the world forces them to adapt and overcome. More than 100,000 restaurants in over 110 countries use PAR’s hardware, software, drive-thru and back-office solutions. With the recent acquisition of Punchh Inc., a leading provider of SaaS-based customer loyalty and engagement solutions, PAR has become a cloud-based unified commerce platform for corporate restaurants. To learn more, visit www.partech.com or join us on LinkedIn, Twitter, Facebookand instagram.

Joseph P. Harris