CKE Restaurants Enhances Customer Loyalty Capabilities with PAR Technology’s Punchh Solution |

CKE rolled out Punchh’s enhanced loyalty solution in phases to fully support the Carl’s Jr. and Hardee’s brands.


CKE Restaurants Holdings, Inc. (CKE) – owner, operator and franchisor of Carl’s Jr. and Hardee’s – has selected punchh to upgrade its digital loyalty program across all restaurants. Previously, CKE Restaurants Holdings selected PAR’s Brink POS® software for its company-owned restaurants and was also a long-time PAR hardware customer.

CKE rolled out Punchh’s enhanced loyalty solution in phases to fully support the Carl’s Jr. and Hardee’s brands. The implementation includes innovative new customer acquisition tools, marketing campaign automation, integrated offers, and data analytics.

Additionally, Punchh’s loyalty technology integrates directly into CKE’s unified digital commerce technology stack, which includes the Olo ordering platform for online ordering and delivery. The addition of Punchh’s technology is the latest chapter in CKE’s digital journey that began with Olo in late 2020.

“We are very excited that this partnership with PAR will further enhance our customers’ experience,” said Phil Crawford, Chief Technology Officer of CKE. “Punchh provides a convenient solution for engaging customers with their seamless in-store and online interfaces, making it easier than ever to reach our customers through multiple interconnected touchpoints. We look forward to seeing our brands continue to grow and adapt to the technology that drives the restaurant industry. »

CKE is the latest company to join Punchh’s rapidly growing list of global corporate brands. In the past year and a half alone, punchh gained over 70 new customers, including brands such as Taco Bell, Blaze Pizza, El Pollo Loco and more.

“It’s wonderful to extend our long-term relationship with CKE with their selection of Punchh,” said PAR Technology CEO Savneet Singh. “A dynamic digital loyalty program is the cornerstone of a successful restaurant operator. Combined with our mission-critical hardware and software solutions, CKE creates a true unified commerce system. We look forward to seeing the immediate and long-term impact of our system-wide CKE brand loyalty solution.”

Joseph P. Harris