Currys launches first customer loyalty program to help everyone enjoy amazing technology, for life – Retail Times

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Currys, the UK’s largest omnichannel technology retailer, today launched its first customer loyalty program to support customer retention, engagement and connection and foster longer, more meaningful relationships with tech enthusiasts for life.

Currys Perks was developed for customers by customers. Research was undertaken to organize a loyalty club that buyers would most appreciate and want to be part of. The three main advantages are:

Discounts for members: Relevant and interesting offers and offers, exclusive to members

Monthly surprises: From new tech giveaways to a “win your cart” and more

Partner benefits: additional perks from some of the biggest brands – starting with a free three-month Apple TV subscription

Registration for Currys Perks goes live today and will simply replace the existing marketing consent opt-in. More than 9 million customers already registered in the Currys database will be automatically enrolled in the program and the data and information collected will allow the program to offer personalized content throughout the year, making it relevant and timeless.

Plus, no purchase is necessary to join the scheme, anyone can join at any of the 314 Currys stores in the UK and Ireland or online at .

Currys Perks is launched pursuant to the Currys rebranding. Formed from Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone, the new Currys brand features a bold new look and is committed to making it even easier for everyone to enjoy amazing technology. Becoming one brand means customers can turn to Currys for all their technology needs, interacting with Currys colleagues in stores, online, by phone and on the doorstep.

Mark Allsop, Chief Operating Officer at Currys plc, said: “Currys Perks is the first step in creating a game-changing loyalty program and building more valuable relationships with our customers. It’s what they look for in a world-class omnichannel retailer.

“Currently over a third of our revenue comes from customers who have signed up to our existing direct marketing platforms, the creation of Currys Perks presents us with a huge opportunity to grow our database significantly and create customers for life.

“It’s also a great way to mark the move to a single brand today. Currys has been the best known and most trusted technology brand since it was founded in 1884 by Henry Curry. We’ve spent decades building relationships with our customers, and Currys Perks is another step toward creating meaningful customer relationships for life.

The Currys Customer Loyalty team was able to reflect and learn from the success of Elkjøp Customer Club in the Nordics, the brand owned by parent company Currys plc. Launched in 2017 in Sweden and rolled out to other Nordic countries in 2019, the club had 5.4 million members at the end of 2020, having added 2.2 million customers last year alone. This equates to more than 40% of northern households.

Joseph P. Harris