Customer Loyalty News – February 7, 2022

Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors curates a list of the latest in customer loyalty, technology, and other relevant marketing news. Our goal is to empower busy professionals to quickly digest important industry news and hot topics. Show your support by joining our mailing list to access exclusive content, events, promotions and more. Or just enjoy today’s newswire!


Hyundai, Avis, automotive loyalty leaders

Highlight: Hyundai, Avis, Lyft and State Farm are among the automotive loyalty leaders, according to Brand Keys. These four brands were top performers in their respective vehicle, car rental, ridesharing and insurance subcategories. Other automotive brands that best met expectations and engaged consumers in 2022 include Curb (taxi service), Exxon Mobil (gasoline) and Via (ride-sharing), according to the Brand Keys Silver Anniversary Customer Loyalty Engagement Index. . According to Robert Passikoff, Founder and President of Brand Keys, Automotive Leaders Are Revealing a Drastically Widening Gap Between Customer Expectations and Brand Delivery, and a More Emotional Consumer Decision-Making Process .

How Natural Grocers’ Healthy Loyalty Program Drives Growth

Highlight: The ranks of Natural Grocers {N} power members have steadily increased over the past two years. With its wide assortment of supplements and strict product standards, the grocer was able to attract a significant number of shoppers seeking to take preventative health measures during the pandemic. But the company has also done its fair share to ensure that it converts new buyers into loyal members. Last summer, Natural Grocers revamped his eating schedule {N} to add more benefits as well as streamline point and reward accrual.


Lowe’s and Petco harness the power of home and pets with new store-in-store concept

Highlight: The first one Store-in-store concept Lowe’s + Petco is set to open at Lowe’s Alamo Ranch, Texas in early February, with plans to expand to 14 other Lowe’s locations in Texas, North Carolina and South Carolina by the end of March 2022… “For many our customers, their pets and their homes top the list of things that matter most, especially after two years of mostly being together in the same four walls,” said Bill Boltz, Lowe’s executive vice president of merchandising. “This partnership enhances the total home solution we offer them by bringing together pet care and home improvement products, services and expertise under one roof.”

7-Eleven is recognized for its digital transformation

Highlight: The convenience store was honored for Best Overall Digital Transformation at the Modern Retail Awards on February 3. This year, the Modern Retail Awards honored retailers who navigated the changes and uncertainty brought on by 2021 while finding ways to address social injustice through marketing campaigns, pivoting to keep pace with changing consumer habits and more. As the retailer noted, 7-Eleven has transformed its loyalty app to offer frictionless experiences such as mobile payment and digital wallet, and has continued to accelerate 7NOW delivery over the past year.


Registration for the 2022 International Loyalty Awards is now open

Highlight: The Loyalty Magazine Awards have been rebranded for 2022 as the International Loyalty Awards in recognition of their global reach and stature as the most influential awards event in the customer loyalty industry. The International Loyalty Awards celebrate the world’s most innovative and memorable loyalty initiatives across six continents. The awards recognize brands that build lasting, profitable customer relationships and bring together global loyalty leaders to celebrate innovation, creativity and genius. The Wise Marketer is a media partner for this event and editor Bill Hanifin will participate as a contest judge. Entries are open and we encourage submissions as soon as possible, submitted here. The closing date for entries is February 14, 2022 in just 8 weeks!


Bank Indonesia has launched a national digital payment infrastructure

Highlight: Bank Indonesia (BI), the Indonesian central bank, was launched last week BI-RAPID, the archipelago’s first national digital payments infrastructure designed to accelerate real-time, 24/7 retail payments efficiently and securely…Indonesia is the latest in a series of Southeast Asian countries to upgrade their national payments infrastructure to boost digital economies and accelerate growth. As legacy payment systems continue to stifle innovation in mature markets, countries in the region are jumping on increasingly outdated technologies and leveraging a strong national core infrastructure as the foundation for digital and cross-border payments. in real time.


Highlight: European Union regulators have been locked in negotiations with the United States for months to replace a transatlantic data transfer pact that thousands of companies relied on but was struck down by the Court of Justice of the EU in 2020 over fears that citizens’ data will not be safe once shipped to the United States In its annual report published on Thursday, Meta said that if it could not rely on new agreements or existing ones – such as standard contractual clauses – to move data, then it would “probably be unable to offer a number of our most important products and services, including Facebook and Instagramin Europe.”


Survey shows gradual increase in number of women in hotel C-suites

Highlight: In 2021, there were more women in leadership positions, more women on the catwalk and more women owners in hospitality than when the group last analyzed this issue in the industry in 2019. Along with these changes comes a shifting perception of diversity in enclaves. of business. “Recognition of the value and importance of diverse leadership is now widespread, so we expect these trends to accelerate,” the researchers wrote. The Castell Project analyzed 671 hotel companies in the United States and Canada to produce its 2021 Leadership Study. It looked at details of attendance at the four largest hotel investment conferences in the United States to understand how women participated and gained visibility through the conferences in 2021.

Did you miss the previous newswire? Stay informed: Loyalty press wire – January 31, 2022

The Loyalty Newswire is compiled and edited by The Wise Marketer staff.

Loyalty press wire – February 7, 2022

Joseph P. Harris