Customer Loyalty Newswire – January 31, 2022

Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors compiles a list of the latest in customer loyalty, technology, and other relevant marketing news. Our goal is to empower busy professionals to quickly digest important industry news and hot topics. Show your support by joining our mailing list to access exclusive content, events, promotions and more. Or just enjoy today’s newswire!

LOYALTY PROGRAM NEWS

Giant Eagle personalizes its loyalty program

Highlight: Pittsburgh-based Giant Eagle Inc. has signed a multi-year agreement to use the Eagle Eye AIR intelligent digital marketing platform. Giant Eagle seeks to facilitate a personalized, large-scale loyalty platform. The grocer also intends to leverage the Eagle Eye AIR platform to enable end-to-end management of real-time personalized promotions, enabling the retailer to continue to improve their in-store customer experience and move away from traditionally based on promotional activity the paper… “We are thrilled to partner with Eagle Eye to advance and accelerate our efforts to provide our customers with the most personalized and rewarding loyalty platform in North America,” said Justin Weinstein, VP -President of Customer Experience at Giant Eagle.

Rib & Chop House Elevates Loyalty Program: Royalty Card Takes Rocky Mountain Hospitality to the Next Level

Highlight: Available now, the $600 Royalty Card is a truly amazing offer, offering not only its equal value in gift cards, but also a 10% discount on food, alcohol, beer and wine. Even better, it guarantees registrants priority waitlist status, ensuring the first available table is theirs when they arrive. There are a limited number of memberships at each restaurant, which makes the offer even more attractive…” Earlier this year, we tested the Royalty Card at two Rib & Chop House locations, and it was met with overwhelming enthusiasm from our customers,” said Yaron Goldman. , CEO of the Finally Restaurant Group. “No queuing, combined with a 10% discount on food, alcohol, beer and wine, everyone can benefit. From steak and wine lovers to families who want to enjoy a relaxing meal together, the Royalty menu has broad appeal.

TRADE NEWS

Ralph Lauren Turns to Franklin Venture Partners for Technology Investment Strategy

Highlight: Ralph Lauren announced on Monday a strategic limited partnership with Franklin Venture Partners, a team at investment firm Franklin Templeton geared towards Silicon Valley and “focused on mid- and late-stage private companies,” according to an emailed press release… Ralph Lauren will focus on big tech public, in the broadest sense, a Ralph Lauren spokesperson said via email. Given the growing interest in the metaverse and Ralph Lauren’s investment in it, platforms providing virtual customer experiences are likely a target.

Pure Culture Beauty Announces Nationwide Retail Partnership

Highlight: Today, Pure Culture Beauty, a skincare brand that is revolutionizing the beauty industry by providing scientifically proven personalized skincare solutions to all consumers, enters a commercial partnership with Target in more than 1,700 stores and online. Pure Culture believes that omnichannel retail is the key to a successful brand and this launch supports that belief by creating a successful and scalable retail model for personalized products… “Our products are personalized in a way that didn’t exist before in skincare, and with this launch, Pure Culture will be the only brand to bring truly personalized offerings to the omnichannel market in the United States,” said Joy Chen, co-founder and CEO.

EVENTS

Registration for the 2022 International Loyalty Awards is now open

Highlight: The Loyalty Magazine Awards have been rebranded for 2022 as the International Loyalty Awards in recognition of their global reach and stature as the most influential awards event in the customer loyalty industry. The International Loyalty Awards celebrate the world’s most innovative and memorable loyalty initiatives across six continents. The awards recognize brands that build lasting, profitable customer relationships and bring together global loyalty leaders to celebrate innovation, creativity and genius. The Wise Marketer is a media partner for this event and editor Bill Hanifin will participate as a contest judge. Entries are open and we encourage submissions as soon as possible, submitted here. The closing date for entries is February 14, 2022 in just 8 weeks!

PAYMENT NEWS

Venmo, PayPal, Cash App must report over $600 in business transactions to IRS

Highlight: As of Jan. 1, mobile payment apps like Venmo, PayPal, and Cash App are required to report business transactions totaling more than $600 per year to the Internal Revenue Service. Previously, these mobile payment apps only had to notify tax authorities when someone made more than 200 business transactions a year with a total value of more than $20,000, the IRS said… change of tax return only applies to charges for commercial goods or services, not personal charges for friends and family, such as sharing a dinner bill. In an explanatory document on the new tax changes, the IRS said the changes also apply to people who sell items on Internet auction sites like eBay and to people who “have a craft business of holiday” as long as they accept credit card payments through these apps.

DATA AND PRIVACY INFORMATION

On Data Privacy Day, Attorney General Bonta warns companies operating loyalty programs for violating California’s consumer privacy law

Highlight: California Attorney General Rob Bonta today announced a survey sweep of a number of companies operating loyalty programs in California and sent notices alleging violations of the California Consumer Privacy Act (CCPA)…Letters were sent today to major companies in the retail, home improvement, travel and hospitality industries. food services, who have 30 days to recover and comply with the law. “In the digital age, it’s easy to forget that our data isn’t just collected when we go online. It is collected when we enter our phone number for a supermarket discount; when we use rewards for free coffee at our local coffee shop; and when we earn points for buying items at our favorite clothing store,” Attorney General Bonta said.

TRAVEL AND HOSPITALITY NEWS

United Airlines has an answer to the pilot shortage: its own flight school

Highlight: the United Aviation Academy officially opened Thursday outside of Phoenix, setting the school’s first class of about 60 students on a streamlined path to a new career. United says its in-flight training operation is the first for a major airline in the United States. Consulting firm Oliver Wyman says airlines around the world need around 34,000 new pilots by 2025 to meet growing demand and deal with retirements, and United CEO Scott Kirby , said traditional models are not meeting demand enough. “The pilot shortage is real, but it’s really real at regional airlines,” Kirby told CNN. “If it’s a crisis, it’s a crisis for small communities.”

Did you miss the previous newswire? Stay informed: Loyalty press wire – January 24, 2022

The Loyalty Newswire is compiled and edited by The Wise Marketer staff.

Loyalty press wire – January 31, 2022

Joseph P. Harris