How to Build Customer Loyalty with a Thank You Page

Do you know what is one of the most underrated elements of your digital marketing lineup?

This is your thank you page.

For many businesses and business owners, a thank you page is something that is added after a user purchases a product, signs up for a newsletter, or downloads a lead magnet.

While adding a thank you page is far better than just creating a confirmation message, most thank you pages aren’t optimized the way they should be, allowing you to miss opportunities to grow. your mark.

However, thank you pages can play a powerful yet subtle role in growing your business. When done right, you:

  • Build a positive image of your business
  • Feed your leads
  • Provide more information to your customers about your brand
  • Drive your audience to more of your content by linking to your blog posts
  • Ask them to take specific actions like following you on social media
  • Track conversions when using a thank you page

It is essential to create and optimize thank you pages that have an impact on the audience.

And in this article, we look at some of the key elements of a thank you page that you should use.

Let’s start.

Redirect to your blog

Once users have purchased a product or interacted with you, your thank you page can work to keep them engaged on your site.

Add links to your website’s top blog posts on your thank you page. Once a user has filled out a form, made a purchase, or taken some action, you can redirect them to read your messages. As a result, they will get information and stay longer on your site.

Cross-sell and up-sell products

A thank you page after a user has made a purchase is a great place to display your other products.

Adding links and images to related products and upgrades can help your users find useful items to meet their needs.

If you can personalize your suggestions on the thank you page, you’ll be much more likely to improve the value of your final sales.

Ask for feedback

Many e-commerce businesses use their thank you page as an opportunity to find out if the user experience was good for the buyer.

Add a survey, a feedback formor encourage users to leave a rating to let you know how easy or difficult the purchase process was.

The checkout process is a critical time when your audience needs a smooth checkout experience to complete the purchase. Any disruptions, extra work, or unresponsive buttons will diminish their comfort and reduce your chances of making a sale.

Ask users to contact you

A simple but effective idea is to ask users to contact your business for further interactions. You can ask your users to register for a free demo, a spot in a free webinar, or for a one-to-one call.

Once a user is on your thank you page, they have already started an interaction with you. By offering to continue the interaction via email or call, you are more likely to gain user compliance. And a more personalized interaction leads to more trust and a higher likelihood of converting a visitor into a customer.

Provide free education

Create a positive experience and provide value for free by giving your users access to free educational materials.

For example, if you run a health and fitness website, you can give users access to a series of videos on cooking healthy foods.

Giving users useful content for free is a powerful way to build brand loyalty. Giving first will get you positive responses later when you ask people to buy from you, share your content, or do something that helps your business.

Offer a free trial

For many prospects, it helps to get a foot in the door by offering them a free trial of your digital product. You can also offer your audience a 30-day money-back guarantee and similar incentives to create a risk-free way to experience your product.

Once the customer is engaged and has used your product, you increase the likelihood of making them a long-term customer.

add a video

Videos are the most engaging communication format out there. If you want your customer to stay on your website longer, add a video to your thank you page.

You can tell customers more about your business and redirect them to take action. Adding a face to your video will help them trust you and work with you.

Invite users to join your community

A thank you page is also a great place to grow your social media following. Add links to your social media pages and invite users to join your groups or follow you on social media.

Add images of conversations and interesting posts on your social networks to your thank you page. These visual highlights offer compelling evidence of the benefits of joining your social media groups.

Another great way to build your social media following with your thank you page is to use a social feed tool like smashing balloon. You can add a personalized feed of Instagram, Facebook, and YouTube content to your thank you page while retaining people on your site.

Add social proof

Once a user lands on your thank you page, you can use it as a chance to reconfirm that they are making the right decision by interacting with you.

Add testimonial notes and review images to your thank you page. When customers see testimonials on the page, they will be more excited and ready to work with your product and use your brand.


As you can see, a thank you page can go beyond appreciating a sale or an interaction. It can be a powerful way to grow your business if you use it well.

I’ve outlined several practical ways to leverage your thank you page. You can combine some of the techniques mentioned here to create a great page. And by using it well, you can build loyalty and additional engagement on your site.

Joseph P. Harris