KEEN Adds 300,000 Opportunities to New Customer Loyalty Program That Rewards Good Deeds


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Global footwear brand KEEN this week announced a partnership with Points of Light (POL), an international community service organization that connects people with 70,000 nonprofits, schools and local agencies around the world for volunteer work. .

Starting this month, KEEN integrates the POS database of over 300,000 community service opportunities into its KEEN Corps Loyalty Program. First announced in September, the program rewards customers not only for their purchases, but also for their good deeds such as community service and donations to charity.

“We don’t see ourselves as a business that just sells stuff,” said Erik Burbank, vice president of The KEEN Effect, the brand’s grant program. “We see ourselves as a value-driven brand that wants to do good in the world, and we want to build on the shared values ​​we have between ourselves and our fans.”

Read more: KEEN Launches PFC-Free Challenge with New York Times Full-Page Ad

These shared values ​​seem to help. More than 11,000 people have signed up for the KEEN Corps since its launch in September. To date, these volunteers have accumulated over 6,000 hours of service, supporting nearly 400 service organizations in just two months.

This holiday season, KEEN is focused on supporting food banks across the country. With the Points of Light database now integrated into KEEN’s website, customers will be able to easily find opportunities nearby.

“Working with Points of Light allows us to provide our fans and KEEN Corps members with the world’s largest hub of volunteer opportunities,” said Burbank.

For any outdoor brand interested in embracing a value-driven initiative like KEEN Corps, Burbank said it was more than willing to offer its perspective and advice.

“I would love to speak on the phone with any company that wants to do the same with their fans,” he said. “The more good we collectively do, the better off we all are. “

Joseph P. Harris