LoyaltyLion partners with REN Clean Skincare to revitalize customer loyalty
Loyalty program members have 104% higher AOV and spend 271% more than regular customers
London, UK – April 19, 2022 – LoyaltyLiona data-driven loyalty and engagement platform, today announced the success of its partnership with the sustainable and cruelty-free skincare brand owned by Unilever, REN Clean Skincare, to improve customer experience and engagement. The partnership has resulted in an increase in average order value and customer spend.
Founded on the philosophy of “clean for the skin, clean for the planet”, REN Clean Skincare has been a global leader in the skincare market for almost 20 years and has a strong brand identity and following both online and offline. The retailer was looking for ways to align with its customers and build longer-term, more valuable relationships. By partnering with LoyaltyLion, REN now offers seamless omnichannel experiences, resulting in deeper emotional connections with its customers.
The shift from brick and mortar to e-commerce continues to progress. Brand loyalty has become even more important during the pandemic for REN, as its traditional in-store shoppers reverted to buying online when stores were closed, while new customers discovered the brand online for the first time. time. For REN Clean Skincare, the need to build lasting relationships with their new online customers has become a priority.
LoyaltyLion’s software allows consumers exploring the REN Clean Skincare site to earn points by enrolling in the loyalty program and encourages shoppers to become part of its community. REN Clean Skincare also uses LoyaltyLion to display on-site notifications to guest shoppers encouraging them to create loyalty program accounts in exchange for points, motivating them to become a member even if they had not planned to. The platform has allowed the brand to better understand its shoppers and further elevate and improve authenticity in the online shopping journey. Personalization has been a key factor in helping the retailer build a community of loyal insiders.
To promote exclusivity and engage members, REN Clean Skincare uses LoyaltyLion’s tiered system to encourage customers to make a purchase. At the “Starter” level, consumers earn dollar coupons and at the higher “Champion” level, shoppers have access to more exclusive rewards, such as early access to new products and sales, as well as invitations to invite-only events. The “Clean Rewards” program acts as a natural extension of the brand, customized to perfectly match the look and feel of REN’s website and align with the company’s mission to create ” Clean to Skin” and “Clean to Planet”.
AJ Patel, Global Head of E-Commerce at REN Clean Skincare, said:
“Faced with the challenges of paid media in 2021, loyalty and CRM have become irreplaceable channels to fuel the growth of our business. LoyaltyLion has been a great partner in helping us revamp our loyalty program and improve customer retention. »
This year, members of REN Clean Skincare’s loyalty program have, on average, a 104% higher AOV and spend 271% more than regular customers. Members of the brand program also spend more often than other customers and add more to their cart while they’re there.
Charlie Casey, CEO of LoyaltyLion, commented:
“Customers no longer buy based on price or convenience, they choose to buy with brands that emotionally align with their values. They will share the brand with others and the result is that stores will profitably acquire the right kinds of customers. It is no coincidence that REN Clean Skincare achieved these attractive results. Present in the cosmetics market for more than two decades, the REN team does not hesitate to embrace innovation and changing trends to retain and acquire loyal customers.