Luminai (formerly DigitalBrain) secures $16 million investment for RPA-like customer support tool – TechCrunch

The founders of DigitalBrain have a long history. A pair of immigrants living in a hacker house in San Francisco, the two paid their bills for a while by attending hackathons and winning. When they came up with the idea for a business called DigitalBrain, they were able to get into Y Combinator in the summer 2020 cohort, and they’ve been working to build a business ever since.

Today, the company’s founders were rewarded for their hard work with a $16 million Series A. While there, they also announced that they were changing their name to Luminai.

Company co-founder Kesava Kirupa Dinakaran said the startup has come a long way since TechCrunch covered its seed round in 2020. He said the original product had about 10 features, but the one what really stuck was the RPA-like feature that automated a series of steps for a user with a single click.

“We had created about 10 features when we first designed the product. And as we iterated with our first group of design partners and customers at the time, we found that a specific product became the stand-alone product today, which took on any type multi-click, multi-step process and did it with just one click,” he said. me.

What Luminai does now is record a video of a user jumping between different systems. “Using the Luminai recorder, we keep track of clicks and keystrokes and our software is able to recognize if there is an API available or not and then reproduce the exact same workflow in the background.”

Dinakaran says his customers describe it as a macro on steroids, but he says what really sets it apart from pure RPA tools is the ability to connect to API gateways when available. “What’s different is that we kind of combine RPA with traditional API-based integration,” he said.

When there is no API or when the company does not want to grant Luminai access to the gateway for any reason, for example if it is a financial gateway, l tool can use standard RPA-like recording techniques to walk through a workflow.

The company still operates with just 11 employees today, and while they hedge their bets with Round A, he says they have revenue and most of the $3.4 million seed round. of the company is still in the bank. He said the funding round meant he and his co-founder no longer had to worry about basic needs like food and rent and could focus fully on the business.

One thing he is particularly proud of is that his Indian cousins ​​now see becoming a startup founder as something accessible. “The other part of the story is that some of my cousins ​​want to become founders and now they see some kind of a path and that gives me a lot of joy in many ways,” he said.

General Catalyst led today’s round with participation from Moxxie Ventures, Underscore VC, Craft Ventures, YC Continuity and a slew of prominent industry angels. The company has now raised nearly $20 million.

Joseph P. Harris