Matas builds customer loyalty with Matas Plus,

Press release, Copenhagen, October 13, 2021

Health and beauty retailer Matas already manages one of the most successful customer clubs in Denmark, club Matas, with 1.7 million members. Now, they added a new sister to the Matas family ee Club by subscription Matas In addition, whIvsh understand special offers, extra points and free shipping. And thank you already successful in-store recruitment and a decade of successful omnichannel strategy fueled by Agillic, Club Matas Plus is another example of our client’s success in omnichannel execution.

Club Matas Plus was launched in January 2021, as a complement to the existing free customer club – or as another sister of the family, as Matas likes to say. Club Matas Plus is a subscription service, with benefits such as triple points on every purchase, free deliveries from and a special monthly offer, only available to Club Matas Plus members. The monthly fee is DKK 29, with a 30-day free trial and no binding period. Customers can register online, but most new members are recruited from the 264 Matas stores.

30-day onboarding flow increase conversions

“Getting in-store customers to sign up for the free in-store trial is working really well. Our main challenge is to encourage people to finalize the process online and to continue as a member of Club Matas Plus beyond the 30 days ”, explains Julie Marie Hauerberg, responsible for the subscription and loyalty program for the Club Matas.

To achieve this, Matas uses communication flows created in Agillic to remind customers to complete the process, show any perks they have already received, and offer special offers as an added incentive. After the first welcome email and / or SMS, Matas communicates regularly with the new member during the first month, from a free points offer after seven days and a “money saved so far” account halfway through , until a last chance free product offer at the end of the free trial.

Make good customers even better

Since the start in January, 37,000 Club Matas members have already switched to Club Matas Plus, and analysis shows that the objective of recruiting the best Matas customers has been achieved. Not only that, but the numbers also show that membership in Club Matas Plus makes good customers even better. On average, members increased the amount of their purchases by 13% and the number of purchases by 21%.

“So far, we are very satisfied with Club Matas Plus,” says Julie Marie Hauerberg. “By connecting our customers closer to us, we increase our competitiveness and ensure that Matas is always their first choice. Over the next few months, we will continue to refine our Agillic feeds to convert even more clients to Club Matas Plus.

Rasmus Houlind, Chief Experience Officer at Agillic comments:

It is always inspiring to see how our clients use Agillic to develop and improve their business models. Matas is a true model of omnichannel communication and Club Matas Plus is another example of their creativity. At present, we see a trend in transaction-based and subscription-based businesses converge, and I think we are only at the beginning of this evolution.

For more information, please contact
Emre Gürsoy, CEO, Agillic A / S
+45 3078 4200
[email protected]

About Agillic A / S
Agillic is a Danish software company that enables marketers to maximize the use of data and translate it into relevant, personalized communication that builds strong relationships between people and brands. Our omnichannel marketing automation platform uses AI to improve the business value of customer communication. By combining data-driven customer insights with the ability to execute personalized communication, we give our customers a head start in the battle to win markets and customers.
In addition to the company’s headquarters in Copenhagen, Agillic has sales offices in London (UK) and Stockholm (Sweden), as well as a development unit in Kiev (Ukraine). For more information, please visit

Agillic A / S Nasdaq First North Growth Market Copenhagen: AGILC

Masnedøgade 22 – Copenhagen – Denmark

Joseph P. Harris