Press release, Copenhagen, October 13, 2021
Health and beauty retailer Matas already runs one of Denmark’s most successful customer clubs, club Matas, with 1.7 million members. Now, they added a new sister to the Matas family, thand Club by subscription Matas Moreover, whIvsh understand special offers, extra points and free deliveries. And already thank you to successful in-store recruitment and a decade of successful omnichannel strategy fueled by agillicClub Matas Plus is another example of our client’s success in omnichannel fulfillment.
Club Matas Plus was launched in January 2021, as an addition to the existing free customer club – or as another sister of the family, as Matas likes to say. Club Matas Plus is a subscription-based service, with benefits such as triple points on every purchase, free deliveries from matas.dk and a special monthly offer, only available to Club Matas Plus members. The monthly fee is 29 DKK, with a 30-day free trial and no binding period. Customers can register online, but most new members are recruited from the 264 Matas stores.
30 Day Onboarding Flow to increase conversion
“Getting in-store customers to sign up for the free in-store trial works really well. Our main challenge is to encourage people to complete the online process and continue as a Club Matas Plus member beyond the 30 days,” says Julie Marie Hauerberg, Club Membership and Loyalty Program Manager. Matas.
To achieve this, Matas uses the communication flows created in Agillic to remind customers to complete the process, show any benefits they have already received, and provide special offers as additional incentive. After the first welcome email and/or SMS, Matas communicates regularly with the new member during the first month, an offer of free points after seven days and a halfway “money saved up” account. Now”, to a last-chance free product offer at the end of the free trial.
Make good customers even better
Since the start in January, 37,000 Club Matas members have already upgraded to Club Matas Plus, and analysis shows that the goal of recruiting Matas’ best customers has been achieved. Not only that, but the numbers also show that joining Club Matas Plus makes good customers even better. On average, members increased their purchase amount by 13% and their number of purchases by 21%.
“So far, we are very satisfied with Club Matas Plus”, says Julie Marie Hauerberg. “By connecting our customers closer to us, we increase our competitiveness and ensure that Matas is always their first choice. Over the next few months, we will continue to refine our Agillic feeds to convert even more customers to Club Matas Plus.
Rasmus Houlind, Chief Experience Officer at Agillic comments:
It is always inspiring to see how our clients use Agillic to develop and improve their business models. Matas is a real model of omnichannel communication and Club Matas Plus is yet another example of their creativity. Currently, we see a trend of transaction-based and subscription-based activitiesare are converging, and I think we are only at the beginning of this evolution.
For more information, please contact
Emre Gürsoy, CEO, Agillic A/S
+45 3078 4200
About Agillic A/S
Agillic is a Danish software company that enables marketers to maximize the use of data and translate it into relevant, personalized communication that builds strong relationships between people and brands. Our omnichannel marketing automation platform uses AI to improve the business value of customer communication. By combining data-driven customer insights with the ability to execute personalized communication, we give our customers a head start in the battle to win business and customers.
In addition to the company’s headquarters in Copenhagen, Agillic has sales offices in London (UK) and Stockholm (Sweden), as well as a development unit in Kiev (Ukraine). For more information, please visit www.agillic.com
Agillic A/S Nasdaq First North Growth Market Copenhagen: AGILC
Masnedøgade 22 – Copenhagen – Denmark