Over 30% of online customer reviews are considered fake and the problem is set to hit an all-time high this holiday shopping season
NEW YORK, November 17, 2021 /PRNewswire/ — A new report from Fakespot, developer of artificial intelligence technology that helps users identify problematic online reviews and sellers, shows that 30.9% of online customer reviews analyzed in 2020 were found to be fraudulent in markets supported by Fakespot – Amazon, Walmart.com, BestBuy.com, eBay, Sephora.com and the over two million active e-commerce websites built on Shopify. According to the data, fake reviews tend to increase based on 2018-2020 data. Fakespot expects fake reviews to hit an all-time high this holiday shopping season and anticipates an influx from Black Friday to Cyber Monday.
Fakespot’s inaugural report is based on the company’s machine learning and natural language processing engines trained on more than 10 billion product reviews and 5 million internet sellers. The main takeaways from the report are:
- The number of ‘C’, ‘D’ and ‘F’ ratings based on Fakespot’s rating system doubled during Black Friday through Cyber Monday 2020 compared to typical times during the same year .
- Of the data pulled from Amazon, Walmart.com and BestBuy.com – accounting for half of US online retail sales volume – Walmart had the least trusted reviews and Best Buy had the most trusted reviews.
- The Amazon shopping categories with the highest rates of fake reviews were women’s apparel, health and personal care, cosmetics, pet supplies, and wireless headphones, respectively.
“Harmful e-commerce activity continues to increase and affects more online shoppers every day. We predict that the prevalence of fake reviews and fraudulent sellers will reach an all-time high during the next wave of online shopping in the world. black friday to cyber monday,” said Saud Khalifah, Founder and CEO of Fakespot. “That said, there is good news as the FTC and e-commerce sites are cracking down on the issue and customers can help protect themselves with technologies such as ours.”
Users rely on the Fakespot browser extensions, iOS appand Android app to make informed purchasing decisions and mitigate the risk of purchasing poor quality, defective and even unsafe products when shopping online.
The 2021 Fakespot USA Online Shopping Ratings and Reviews Analysis Report is available here: https://fakespot.com/2021holidayreport.
Fakespot’s mission is to bring trust and transparency to the internet by eliminating misinformation and fraud, starting with e-commerce. Used by over a million online shoppers, Fakespot protects consumers while saving them time and money by using AI to detect untrustworthy product reviews and third-party sellers in real time. Its proprietary technology analyzes billions of online customer reviews to quickly identify suspicious activity and then recommend better alternatives to consumers. For more information, please visit https://www.fakespot.com.