PAR Technology’s Punchh Announces 2021 Customer Loyalty Award Winners
Third Annual Customer Loyalty, Offers and Engagement Digital Platform Customer Awards Highlight Innovation, Channel Strategies, Retention Rate Leaders and More
New Hartford, NY (RestaurantNews.com) ParTech, Inc. (PAR) a global restaurant technology company building a unified commerce cloud platform for corporate restaurants today announced its leading customer loyalty, offers and engagement solution, punchh, recently presented its third annual customer awards. This recognition highlights seven clients who excel in using the Punchh platform for managing personalized loyalty programs, omnichannel engagement, digital campaigns, personalized offers and more.
Winners are selected from Punchh’s customer base of more than 250 global brands, which were evaluated on quantitative and qualitative metrics, innovative use, strategic results and platform adoption.
“These great brands are innovators in restaurant and convenience store loyalty programs,” said Punchh President and CEO Don Wight. “They pushed boundaries to differentiate themselves from competing programs and delivered real-time digital loyalty experiences that engaged their customers and strengthened their brands through proven techniques made actionable by our solutions.”
This year, El Pollo Loco had been named Digital Innovator for its focus on testing digital offerings by channel and customer segment, which led the brand to exceed sales and loyalty transaction targets in 2021. Best International Customer, Gabriel Pizza continuous enrollment delivers engaged fresh and loyal customers, increasing loyalty sales by 11% quarter-over-quarter while improving engagement rate to 25.8%, well above the benchmark of 16 %. As Rookie of the Year, HTeaO used their loyalty program to launch everything from new flavors to new cup sizes, achieving consistently high campaign conversion rates at 52% in Q1, 46% in Q2 and 36% in Q3.
The next reward Campaign culminationwent to Rubio Coastal Grill. The brand launched a complex welcome series that graduated guests at different levels of travel, leading to higher impact with conversion metrics consistently above the fast casual 75e percentile reference. The 2021 Rockstar Retention, Huckswas able to increase customer retention each quarter through regular and engaging offers combined with a personalized callback journey for its customers, resulting in a retention rate of over 70% quarter over quarter.
Like this year Chain Champion, STANDARDS added Punchh’s online ordering solution to better suit their fans’ lifestyle and were rewarded with significant year-over-year growth, including an over 100% increase in loyalty sales at comparable stores. Finally, the Punchh Customer Award 2021 All Star went to Gyu-Kaku. In 2021, the Japanese barbecue concept offered Surprise and Delight offers, double points during their recurring “Niku Day” promotion, and ongoing bounce-back campaigns to drive customer participation, visit frequency, and sales, as well than a 61% year-over-year increase in same-store loyalty sales.
For more information on this year’s winners, visit Punchh Customer Prize Winners Page. More than 250 global corporate brands, including Yum! Brands (NYSE: YUM), Denny’s (NASDAQ: DENN), TGI Friday’s and Casey’s (NASDAQ: CASY) rely on Punchh to increase revenue by building relationships with customers. To learn more about Punchh’s loyalty offers and engagement platform, visit partech.com.
About PAR Technology
For more than 40 years, PAR (NYSE: PAR) industry-leading products and services have helped bold, passionate restaurant brands build lasting relationships with their customers. We are the business partners restaurants rely on when they need to serve incredible times from opening to closing, during the most hectic peak hours, and when the world forces them to adapt and overcome. Over 100,000 restaurants in over 110 countries use PAR’s hardware, software, drive-thru and back-office solutions. With the recent acquisition of Punchh Inc., a leading provider of SaaS-based customer loyalty and engagement solutions, PAR has become a unified commerce cloud platform for corporate restaurants. To learn more, visit www.partech.com or join us on LinkedIn, Twitter, Facebookand instagram.