SNIPES launches digital receipts initiative with flexEngage to retain and retain customers

ORLANDO, Florida – (COMMERCIAL THREAD) – flexEngage, the leading innovator in post-purchase marketing for retailers, announced that global sneaker and streetwear retailer SNIPES has chosen them to deliver dynamic digital receipts to in-store shoppers at all of its retail stores in the USA. Looking for a way to pull their transactional data into their Salesforce Service Cloud to strengthen offline and online relationships, Snipes partnered with flexEngage to deliver their digital receipts and push that data through. Through this collaboration, SNIPES was not only able to further digitize the in-store shopping experience, but also succeeded in introducing its in-store customers to an expanded shopping experience, personalized communication and improved customer service. In 3 months after the pilot, SNIPES saw a 4X ROI and a 45% increase in store-to-store AOV.

“We needed a retail technology partner who could not only serve as a provider of electronic receipts in a functional sense, but recognize that the data derived from these interactions has the potential to deliver to our customers and to ourselves. great value, ”says Jenna Flateman Posner, vice president. Digital for Snipes. “With the partnership between Salesforce Service Cloud and flexEngage, SNIPES is perfectly positioned, when activating the cross-channel, to marry historical omnichannel data to the customer record in order to launch personalization and to leverage this very intentional effort to democratize data on all digital touchpoints. . ”

“SNIPES is one of the latest innovative retailers to implement flexEngage personalized digital receipts into their point of sale systems,” commented Tomas Diaz, CEO of flexEngage. “From our success in migrating the SNIPES order tracking solution to our platform, we were confident in our ability to replicate that success with the digital receipt project. We look forward to growing our partnership while supporting the growth of SNIPES loyalty and engagement.


SNIPES is a global sneaker and street wear retailer that has supported, strengthened and celebrated street culture across its communities since its founding in 1998. The brand currently has over 300 stores in Europe and 100 stores in the United States. . Learn more about SNIPES here.


With open, click, and conversion rates for transactional emails far surpassing all other forms of retailer outreach, flexEngage is helping brands like Under Armor, GNC, Aldo and Oakley transform post touchpoints. -Standard purchase in dynamic engagement channels that drive loyalty and revenue. Browse customer testimonials and learn more about their innovative receipt marketing solution at

Joseph P. Harris