The ENTERTAINER is making a difference in customer loyalty in the MENA region

Editor’s Note: As the global voice of customer loyalty, The Wise Marketer is always on the lookout for brands operating loyalty programs that push the lines with customers and service providers that enable to an innovative strategy to come to life in day-to-day operations.

The ENTERTAINER is one of these providers that has a significant impact on its market. The artist was founded in Dubai in 2001 and today works with over 250 brands globally, helping businesses connect with their customers to drive sales and inspire long-term loyalty.

The company is primarily a direct-to-consumer business with operations in 16 markets around the world. Over the past 10 years, it has grown from a paper-based product to an award-winning digital app as well as a personalized rewards platform and full-fledged loyalty solutions provider. They added a B2B division in 2012 and offer personalized rewards and loyalty solutions to corporate clients.

The ENTERTAINER business operates in several countries in the Middle East, South Africa, the United Kingdom and Southeast Asia, and has a rich portfolio of customers spanning financial services, telecommunications, retail retail and government entities, among others.

The ENTERTAINER business offers loyalty solutions in four key areas, which can be customized according to customer needs:

  • Design and consultation of the loyalty program.
  • Technology – Loyalty management solutions, card link or wallet technology for marketplace transactions and loyalty applications.
  • Quick to integrate rewards and offers platform.
  • Managed services including CRM, data analytics, technical operations and partnership management.

We spoke to Sara Kobayaa, CLMP™, Account Executive at ENTERTAINER, to ask her how the company views the changing loyalty landscape. She commented:

“We are seeing sea change, and while the fundamentals remain largely the same, new technologies are emerging that are rapidly disrupting the retail and end-consumer experience.”

To meet this challenge, Sara said the ENTERTAINER is always looking for ways to improve its offerings and is actively investing in creating and improving the customer experience through cutting-edge technology and customer relationship management. (CRM).

Sarah added:

“Card Linked Offerings (CLOs) are starting to gain momentum in many markets and we are also seeing the emergence of other solutions that allow for more seamless interaction between consumers and brands. These include digital wallets, blockchain technology, artificial intelligence (AI) and machine learning (ML).

The ENTERTAINER is a sponsor of The Loyalty Academy’s CLMP workshop in Dubai March 22-24, 2022. We asked Sara what led to this affiliation and why loyalty training is important to the business.

She replied:

“We strongly believe in improving our employees’ skills in loyalty management and other new developments to provide customers with the best possible value. Three ENTERTAINER employees attended the workshop in December 2021 and the feedback was overwhelmingly positive, with all participants not only gaining a better understanding of loyalty programs, but also being able to practice what they have learned. learned from helping customers increase engagement and retention. .”

This first interaction led to the sponsorship of the March workshop, organized by The Loyalty Academy™ in partnership with QBF Consulting. Sara cited her personal experience to highlight the importance of the workshop for anyone looking to deepen their knowledge in this area,

“The CLMP workshop is comprehensive, immersive, and I learned a lot that I was able to bring to the clients I manage. I now have a deeper understanding of loyalty program design, business modeling, financial modeling, technology considerations, advanced engagement, gamification and much more.

Reduced entry fees are always available thanks to The Entertainer team. Contact the Loyalty Academy for more details.

The ENTERTAINER is making a difference in customer loyalty in the MENA region and beyond






Joseph P. Harris