The Irish Times builds customer loyalty through innovation
Few industries have been so dramatically affected by the Internet as the publishing industry, when free news and the instant availability of global news online became a threat to the entire newspaper business model. And yet, despite the disruption, trusted brands like the Irish Times have managed to reinvent themselves and survive, and it’s also an industry that has benefited from the impact of the Covid pandemic, as readers seek out more and more information they could trust.
Quality news, exclusive content and ideas from various contributors are just some of the important ideas shared by today’s guest. Cliona Mooney who is the director of subscriptions and reader knowledge for Irish weather.
Cliona shared with us its current approach and some of the initiatives that are proving popular and powerful with readers as The Irish Times continues to focus on growing and retaining its subscriber base.