Thematic Research Report on Global Customer Loyalty in Apparel 2021

DUBLIN–(BUSINESS WIRE)–The “Customer loyalty in clothing – Thematic research” report has been added to from offer.

This report explains the important strategies undertaken by retailers to improve customer loyalty and retention.

Customer loyalty is defined as the relationship between a customer and a retailer, built over time, due to which an existing customer repeatedly chooses the retailer over competitors when making a purchase.


  • Customer retention leads to greater customer retention. Customer retention takes more effort than brand loyalty. Loyal customers generate greater value for a business over time. Customer retention has now become a very difficult thing for any retailer to achieve as customers these days have an abundance of options to choose from when shopping in the highly competitive retail market. Technologies such as CRM and CEM can therefore help them. As the online channel plays an increasingly important role in consumers’ daily shopping behavior, retailers are

  • focus more on integrating loyalty programs on this channel and looking for ways to realize the purchase journeys

  • transparently to improve customer loyalty.

Reasons to buy

  • Gain an understanding of the importance and role of customer loyalty in the apparel industry.

Main topics covered:

  • Abstract

  • Players

  • There are four main types of customer loyalty programs run by retailers:

  • Thematic briefing

  • Tendencies

  • Industry analysis

  • Mergers and Acquisitions

  • Chronology

  • Value chain

  • Companies

  • Thematic research methodology

Companies cited

  • Amazon

  • ebay

  • walmart

  • ASOS

  • Depop

  • H&M

  • john lewis

  • TK Maxx

  • Zalando

  • Alibaba Group



For more information on this report, visit


Laura Wood, Senior Press Officer

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