Transcend’s new Zendesk integration makes it easy for customer support to manage privacy compliance

SAN FRANCISCO–(BUSINESS WIRE)–Transcend, the one-stop privacy platform that makes it easy to encode privacy into an enterprise’s technology stack, today announces its integration with Zendesk, the global customer service platform. For many companies, the day-to-day privacy operations of responding to data and deletion requests often fall to customer support teams to manually manage incoming tickets, data collection across systems, and customer resolution. The release of this integration eliminates this manual work for companies using Transcend and Zendesk in tandem.

“Our customers now have a much easier way to meet consumer privacy obligations such as those outlined in the European GDPR, California Consumer Privacy Act, and more, in the most efficient way possible – simply by connecting their Zendesk instance directly to Transcend’s Privacy Automation Platform,” said Pascal Pettinicchio, Vice President of Technology Alliances at Zendesk.

Zendesk customers can now quickly respond to privacy requests across their entire digital footprint, including all Software-as-a-Service (SaaS) applications and internal databases. Businesses can delete personal data in both structured and unstructured data and orchestrate data actions such as access, deletion, disabling and more across the billions of emails, tickets, and more. support, chat messages, and Help Center feedback powered by Zendesk’s platform. Importantly, Transcend’s Zendesk integration enables enterprises to streamline end-to-end privacy request processing, from end-user authentication to automated data orchestration, including owned data. in their Zendesk instance.

“Zendesk leads the Internet in providing businesses with powerful, service-oriented tools to build trustworthy customer relationships. We are delighted to be their partner of choice to help extend this commitment to providing consumer data rights everywhere, while providing secure and scalable data privacy handling across technical environments and regulatory requirements.” , said Transcend CEO Ben Brook.

“Our customers rely on us to provide excellent service to their customers. Transcend’s Zendesk integration now unlocks a frictionless experience for their customers to access, delete or otherwise control their data, as required by a growing number of national and global privacy laws,” said Pettinicchio. .

Putting a highly manual process on autopilot

In a typical business that depends on manual processes to respond to consumer privacy requests, customer support teams often bear the brunt of handling privacy requests, including logging incoming requests, verifying identity and of a person’s eligibility based on state laws, searching for data in a company’s data stack. , then acting on the request, whether it’s deleting data across multiple systems or resending data.

Data discovery is especially difficult with unstructured data, such as free-form customer responses. In this scenario, a simple search or even an SQL query may not be sufficient to identify the correct data points, requiring manual investigation and review.

Transcend research reveals that companies with even the lowest request volumes lose an average of one week between shifts per month with manual processes. Additionally, organizations face significant security risks, including the possibility of invalid authentication, human error in data conditioning, and failure to fully execute deletion across the entire tech stack required.

Conversely, automated solutions replace manual steps by connecting a customer-facing, self-service privacy request UI with dispersed enterprise data systems, leaving CX teams with the more manageable task of monitoring the platform and solve rare and occasional problems.

Learn more about integrating Transcend with Zendesk at

About Transcend

Transcend is the privacy platform that makes it easy to encode privacy into a company’s technology stack for full visibility, auditability, and compliance. Backed by Accel and Index Ventures, the company is the data privacy partner of choice for brands like Robinhood, Clubhouse, Eventbrite, Hashicorp, and more. Transcend customers go beyond patchwork compliance and today’s manual offerings to realize a simple, effective, and secure privacy program at scale, with industry-leading technical solutions for the most pressing privacy challenges. data mapping, consumer demand and consent management. By future-proofing its technology, Transcend also enables customers to confidently meet new or future regulatory requirements, whatever they may be. Additionally, Transcend’s privacy platform incorporates industry-standard data protections that security-conscious brands have come to expect, including an on-premises security gateway, E2EE (end-to-end encryption), and more.

Founded in 2017, Transcend is headquartered in San Francisco.

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About Zendesk

Zendesk started the customer experience revolution in 2007 by enabling any business in the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone and powers billions of conversations, connecting more than 100,000 brands with hundreds of millions of customers via phone, chat, email, messaging, social media, communities, review sites and help centers. Zendesk products are made with love to be loved. The company was conceived in Copenhagen, Denmark, built and developed in California, floated on the New York stock exchange and today employs more than 5,000 people worldwide. Learn more at

Joseph P. Harris