Wonderflow raises €16.5m and turns customer reviews into actionable insights

On the surface, product reviews are nothing more than a potential consumer reading what another thinks about a certain product or service. However, seen from the perspective of sellers, there is a wealth of data here on “what the market wants”. The problem with these reviews is that they are (mostly) written by humans and often end up in a bunch of unstructured opinions.

Enter left, Wonderflow. The Amsterdam-based Unified Voice of the Customer Analytics platform has raised an additional €16.5 million and is continuing its AI-powered customer feedback analysis. The platform not only fetches data from a customer’s review or feedback, but also sifts through help desk records to generate actionable insights that help in making informed decisions.

Wonderflow was founded in 2013 by Giovanni Gaglione, Michele Ruini and Riccardo Osti, and has grown over 100% in the last 12 months alone. The startup has around 50 employees in offices in Amsterdam, Milan and Trento. It should be noted that more than 60% of Wonderflow’s workforce are women and the entire staff is made up of people representing more than 10 different nationalities.

Among Wonderflows customer base are a number of household names including Philips, Colgate-Palmolive, Uber, DHL, Delonghi, Reckitt Benckiser, Beiersdorf, Beko, Samsung, GSK, Lavazza, Grundig and Kantar.

Wonderflow’s funding round was led by Klass Capital, with participation from existing investors P101 and Italia 500 as well as angel investor Jan Bennink. To date, the company has raised a total of approximately €20.5 million.

“Our partnership with Klass represents an important step in our global expansion plan. We will continue to invest in artificial intelligence to strengthen our leadership in natural language processing, prediction and narrative information. We will grow our teams in Europe and North America to increasingly offer strong support to our enterprise customers,” commented CEO Riccaro Osti.

Joseph P. Harris